You’re one of the Sustainability Lab leads for Ensera Design, what drives your passion for designing sustainability into the product development process?
Sustainable design is necessary, inevitable and exciting. It’s necessary because “business as usual” is no longer meeting the present needs, let alone future needs. It’s inevitable since, without change, businesses (and societal and planetary systems) will fail. And it’s exciting because the scale of transformative shift needed is entirely possible via the mobilization of teams of curious, optimistic people.
Everyone benefits from products and services that are accessible, last longer and are made of sensible materials by people in fair working conditions. We’re limited by systems, not by individuals, and systems can be (and are being) redesigned. Check out Jon Alexander’s ‘Citizens’ and Rutger Bregman’s ‘Humankind’ books if you need a reminder of the decency of people.
Looking ahead, what excites you most about the future of healthcare and technology, and women’s role in shaping it?
Progress is happening and that momentum is towards fairer and lower carbon healthcare systems. Sustainable design is inherently human-centered. Environmental issues disproportionately affect marginalized communities, including women, BIPOC communities, disabled people, and those with the least political and economic power. By prioritizing distributive and reciprocal systems, sustainable design directly addresses these imbalances. In this way, sustainability becomes a pathway to social progress, as well as ecological stability.
Everyone has a part to play – people, communities, businesses, and governments. Here, women can choose whichever role(s) suits them – as leaders, facilitators, innovators, entrepreneurs, activists, teachers, storytellers.